Duct Tape Marketing Series: We’re applying the theories from this book to our business, chapter by chapter, and will share our experiences with you here on this blog. Click here to read from the first post. 

Like most marketing books, the first chapter in Duct Tape Marketing is centered around easing you into the idea of what a strategy is versus a marketing tactic, which frankly any small business owner needs to know. For example, creating a plan of attack versus the actual attack.

So far Duct Tape’s Marketing Strategy isn’t that different than most, so I’m guessing the acclaimed award winning material is further into the book (and after flipping through I can vouch that appears to be true!).

Here’s the overview:

1. Decide Who Matters
2. Be Different
3. Connect the Dots

Continue reading →

I believe that every company can learn new tricks, and as such I believe strongly in constant education as a part of working – particularly in the IT industry. I recently came across an older book that was just re-released this week called Duct Tape Marketing. After getting partially into the original book and checking out it’s website counterpart I decided to opt for the new version when a neat idea occurred to me.

Most of our customers are small to medium-size businesses, as well as entrepreneurs and even designers who are just starting out. How cool would it be to take popular books on marketing and apply their tactics and ideas to CreationDepot? The results of which could be reported on our blog, and then folks could judge for themselves on the quality of the books and if their tactics would be of help to other small businesses – we are after all small ourselves. And what better guinea pig for marketing skills then at a marketing company?

But wait… we’re a graphics design company. Right, but like the cobbler’s children who have no shoes often times we actually quite often forget to market ourselves; equating being busy with being successful. Starting today and with Chapter 1, I’ll be going through this book page by page and applying ideas and taking notes and reporting back here with the progress made with each chapter.

I’d love to hear from you all if there are any books to suggest for Round 2 – 200 of this “Marketing Books in Action” series! Shoot me a comment below or an e-mail and I’ll start gathering a list of newbie strategy books.

’til the end of Chapter One!

- Wendy