How to get specific ads to stop following you around the Internet

By |2017-06-18T09:31:33+00:00September 23rd, 2016|Categories: Uncategorized|

So this all came about because I had gone to order flowers for a client who was in the hospital. Half way thru we found out flowers weren’t accepted in the ICU so we decided to wait until he was moved to another room. Then the stalking began. I’d closed the website, but was being followed around by an ad for 1-800-Flowers literally everywhere I went. Kohl’s, Yahoo, and I believe CNN and Facebook as well. It was a bit creepy!     But I knew why it was happening. When I’d visited 1-800-Flower’s website, they installed a cookie with a tracking code so Google Ads could serve me flower ads wherever they were located – to get me to come back and finish out my order. These kinds of ads that follow you around, they work from a business standpoint extremely well. They’re targeting a warm audience, someone who’s already visited their site and is familiar with their wares. However, there’s no way for an ad to know that the reason you didn’t buy something was because you genuinely just didn’t need it (yet anyway). […]