About Wendy Litteral

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So far Wendy Litteral has created 2 blog entries.

Why Don’t We List Our Website Design Prices on Our Website?

By |2018-09-21T14:08:16+00:00September 21st, 2018|Categories: General|

So! You may be browsing our site (or many other web design agencies) and wondering why we list services, but not prices. Are we THAT expensive?! No, no we are not. We are very competitive for a professionally designed customized website in Virginia's DC Metro area. So, why no prices? The reason we don't list our prices is because in our world offering a base price can become very misleading for the customer - and that's dangerous. For example, if I were to offer you a custom website for $750 with a 2-day turnaround, you could probably expect a basic template with your text/content plugged in, no more than 4-6 pages, and limited choice in what you could revise, if anything at all. And for some businesses, that's all they need. But if you're going to do that, I would steer you towards Wix or SquareSpace. If that's all you're after, then you are better off trying to do it on your own because what you likely need is not going to be a custom website. How much is a Custom Website Design in Fredericksburg? That's a pretty tricky question to answer, and I can give you [...]

How Consistency in Branding Makes You Money

By |2018-08-31T12:14:37+00:00August 31st, 2018|Categories: Knowledge-base|

How does consistency make you money as a website designer? What about as a small business who has hired a website designer? It comes down to recognizing what consistency does for you. How it builds your brand, how it establishes your business, how you can use it as a tool, and how you can use it to save yourself time and money. You establish the rules for how your brand should appear, what fonts to use, what styles to use, what logos, colors, and layout types to use. Does your company utilize white space? What about curvy fonts vs a plain sans-serif font? Does your designer know about these choices? Developing your brand using consistency is what makes a great product. It doesn’t matter if it’s a website design here in Fredericksburg or a street ad on a billboard in Northern Virginia. If you develop what’s called a style guide, a set of rules for your branding choices for your business (color palettes, fonts, spacing, etc.) you can then take that to your designer, or DIY it, and create something customers will recognize it. And a style guide will not cement you into using a design [...]