Why are website designers so expensive? It’s not just the level of experience.

By |2018-08-10T18:09:27+00:00August 10th, 2018|Categories: Knowledge-base|Tags: , , |

Why are website designers so expensive? Why do web design agencies charge so much? It boils down to the sheer number of skills required, the training, and the vast experience necessary to orchestrate a site from start to finish in a clean and productive way. […]

What does a Web Designer do on a Web Team? They don’t just build sites.

By |2018-08-10T18:09:27+00:00August 10th, 2018|Categories: Knowledge-base|Tags: , , |

What is a Web Designer? What does a web designer do exactly? A web designer is someone that has many hats throughout the whole website development process. They begin by taking the notes that they (or the sales person) has collected from the discovery meeting – if you’re hiring someone you want the designer there, NOT the sales person. Trust me on this one – so much information gets lost playing telephone from the liason to the designer it’s not even funny. And from those notes the designer’s job is to take the style and essence of the company and develop a style for the website itself. But before colors, fonts, and styles can come into play, they must first create a wireframe. […]

What Exactly Does a UX Designer Do on a Web Team? Why are they so critical?

By |2018-08-10T18:09:27+00:00August 10th, 2018|Categories: Knowledge-base|Tags: , , |

Ah the UX Designer, the right hand of the website designer. They keep us in check for sure, but also ensure a fantastic experience for the site’s visitors. A UX designer, or user experience designer, is there specifically to make sure the end user enjoys using the site. So what does that mean exactly? It means that they are responsible for taking sure the user gets to where they are likely trying to go on the site smoothly. They check user groups and statistical data to make sure website elements are useful on desktops, tablets, and mobile devices. They make sure that when a customer visits a product page that the specs they need are not hidden, that the Contact page has actually useful information on it – they make sure the site functions in the best possible way for your specific type of customer. […]

What does Quality Assurance (QA) do on a Web Design Team?

By |2018-08-10T18:09:28+00:00August 10th, 2018|Categories: Knowledge-base|Tags: , , |

QA, or the quality assurance team, is like the saving grace of the entire web team. Their role is vital, because what they do is review what the customer sends, and also what the rest of the web team produces to ensure an awesome end product - in other words, a phenomenal site. They do more than just check grammar. Their job as editors is to find inconsistencies across designs and site functionalities. For example, in a site of 500 pages half have blue buttons, but somewhere along the line we switched to teal ones. They then put in a request to the web designers and developers to change the other half to the new teal version. They check the content the client provides before it ever reaches the designers, developers, or web editors. Then once the page is about to go live, or is live, they check it again to ensure nothing weird happened from point A to point B. And believe me, they are good at their jobs. A good QA person will find an extra space in a headline, double periods at the end of a paragraph, links that don’t work or go to the wrong places, [...]

What does a SEO Copywriter do? How do they work with a web design team?

By |2018-08-10T18:09:28+00:00August 10th, 2018|Categories: Knowledge-base|Tags: , , |

What does an SEO Copywriter, a website copywriter, do? Magic – that’s what! Seriously, they have it rough and are completely worth the money. It doesn’t matter how well a site is designed, or how great the coding is, if it can’t be found on Google, what good it? A SEO Copywriter is responsible for taking information the client gives them, even if it’s just bullet points, and turning it into actionable text. This can be text for anything from page introductions, product summaries, to full About pages and landing pages with direct calls to action (CTAs). The twist is of course making that copy not only readable by humans, but having it play well with the Google machine as well. […]

How to Clean Up Your Computer So It Runs Faster and Provides a Better Workflow

By |2018-07-19T09:58:00+00:00July 6th, 2018|Categories: Knowledge-base, Support|

Computers can slow down over time, and the best thing to do as designers (or general users) is to keep the darn things in good shape. This means cleaning up your digital work area just as you would your desk. This video talks about the main areas you need to keep tidy as a web designer: These areas include: Cleaning up your Adobe apps Uninstall other unused programs Unsync Dropbox, Google Drive, or Microsoft OneDrive folders you no longer use. They'll stay on your account, so you will effectively have archived them. Then remove them once all is safe. Get to Inbox zero (if possible) and empty your trash. Run defrag on your machine. If you have security software, run the full scans you always put off. Cleaning up Adobe Creative Cloud (CC) Apps Simply uninstall whatever program you're not using at the moment (i.e. Illustrator) using the Adobe CC app interface. It takes moments to install or uninstall even the largest programs, and it won’t delete your files. The only thing being removed is the program itself. It will disassociate your files (meaning if you double click a file it won’t know what to open it with), but as [...]

How to Delete One Website from Your Google Search History Without Having to Delete Your Browser Cache

By |2018-07-19T09:58:20+00:00June 15th, 2018|Categories: General, Knowledge-base|

Thought I'd share something that was driving me nuts! I am a constant user of Google Calendar, and I went to visit the website Calendars That Work one time, and because they both begin with "Cal" I was forever doomed to the autofill on Google's Quick Search (where it prefills in the text) to defaulting to CalendarsThatWork.com. It. was. driving. me. nuts. So! I found the solution. Hit up Google Chrome's 3 vertical dots on the right, click on History, then History again. It'll pop open a tab. From that tab find the offending website. Click that website's three dots on the right and click "Remove from History." It's a glorious thing. :D No more getting the wrong site when I quick type in "Cal" into the URL line. I also made a video below! Check us out over at YouTube for more web work hacks. Take care! Wendy

How to do an autoresponder without having to buy a service like MailChimp or Constant Contact

By |2018-07-19T09:58:33+00:00June 6th, 2018|Categories: Knowledge-base, Tips & Tricks|

Check out the video below for a step-by-step how to create an autoresponder without having to pay someone for it. Or if you're coming here from YouTube, scroll down further to get the free autoresponder code. Thanks and take care! Want the Sample Autoresponder code? Fill out the form below and it will be mailed to you ASAP! Have a good one! Wendy

What does it mean to set permissions recursively?

By |2018-05-31T14:53:28+00:00May 31st, 2018|Categories: Knowledge-base|

So what does it mean to set permissions recursively? The short answer is whatever permissions you’re setting on the directory (folder) you’re working on, if you checked the box asking to set the permissions recursively, you are saying that you want to set those same permissions to EVERYTHING inside that folder. […]

What is SEO and SEM? Complete with Fredericksburg Specific Examples!

By |2018-05-18T14:22:37+00:00May 2nd, 2018|Categories: Knowledge-base|Tags: , , , , , |

So the quick answer: SEO: Search Engine Optimization SEM: Search Engine Marketing The difference between the two is SEO refers to optimizing a page or a website, whereas SEM refers to setting up a marketing campaign around the optimized page utlizing search engine ranks (i.e. other websites pointing to your content) and Pay-Per-Click (PPC) online advertising. How it Works Let’s say I’m opening an ice cream parlor and I am in direct competition with Carl’s Ice Cream in downtown Fredericksburg. Carl’s is super established – they’ve been around since 1947! So how are you going to compete with a company that old with such a devoted following? You try to rank for the search term “ice cream in Fredericksburg, VA,” and probably similar long tail (phrase-style) keywords. […]