Providing Value for Your Reader
So we’ve talked mechanics so far about how to make your blog post more interesting to the reader from a purely visual standpoint, but we need to talk value and staying on point.
This all starts when you do your research for your blog post. Once you know what keyword phrase you want to write about, you are going to need to be married to that keyword phrase. I mean it.
When researching, it is so tempting to go down a million rabbit holes and have a ton of ideas that may seem like a great thing to put into an article. And to an extent you are content curating for your reader. But here’s the catch, if you go off in more than one direction in your article, you’re going to lose the reader.
Think About The Way You Use Google Search When You Research Your Blog Post
When you search for an answer now, how do you interact with the results? You’re not looking for an encyclopedia styled entry that tells you every single fact about what you searched for. Of course not. You’re looking for one specific answer. And here’s the thing, Google knows that.
Google has become amazing at learning “intent.” What does that mean? It means if I’m searching for a “pink New Year’s Eve dress size 8,” Google knows I want shopping results and won’t show me how to sew a dress.
Likewise, if I search “how do I setup a tent?” Google knows I’m probably looking for a step-by-step answer, or more likely a video, showing me exactly how to setup a tent.
So why would you write your blog post about more than the one thing you want to be found for? If I want to be found for a blog post (ahem…) about “How to write a blog post that people will actually read,” I need to ensure the content in this article is crystal clear on showcasing steps to complete the task of writing a compelling blog post.
Let’s break it down:
- How – indicates intent. My probable visitor wants to know a process for accomplishing something.
- Write – the action
- blog post – the subject that’s getting the action
- humanizing clickbait – while not clickbait per se, the second half of that headline is appealing to the humans in the audience. The first part is the keyword phrase, the second is the part that pulls people in
You’ll notice in this article I don’t go into Search Engine Optimization tips in heavy detail, but I do reference them. I also don’t talk about anything but how to write an excellent blog post that will make your site’s visitors happy.
Subtopics I could have included in this article that would have made it unfocused:
- how to write a blog post fast
- profitable blogging
- how to write a blog post for seo
- how to get free unique content to your blog
- developing a blog
- blogs and social media
These are all keywords that came up in my keyword research process, but notice I didn’t include any of these topics in this article. Why? Because then it wouldn’t be a focused article on how to get users/visitors to read your blog post through. Not just click through and then bounce immediately. I only focused on how to get them to stick with your blog post once they get to the page.
Call-to-Action: End Your Blog Post With a Purpose
Now that you’ve gotten your reader to actually read your blog post, to have them make it to the end, make it count. I want to leave you with one really important idea, that you are the next step on their user journey.
Where do you want to guide them to next?
- Is it to a product you’ve developed?
- Drive them to another blog post to keep reading?
- What about a drive to make a donation, or to take action in their community?
What is the goal of your blog post?
So what does that look like? How do you know what your goal for you blog post should be?
The purpose of this blog post was to teach you how to get users to actually read the blog posts you work so hard on, to finish them to the end, so here is where I would ask you to take action and lead you to your next steps.
Whether to start working with an SEO template as your next step, or maybe if you’re struggling on topics or outlining your blog posts I would point you to learn how to do keyword research.
Yes, those links were my end goal for this blog post, but what would yours be for your post? What do you want them to achieve, understand, or do?
If they’ve stuck with your article this far, they are most likely not completely done with their search for knowledge. Meaning that if they’ve invested this much time, chances are they are interested enough to invest a little more – so show them where they can go next and then ask them to go there.
What do you think?
I’d love to hear your thoughts on this article and answer any questions you might have! I don’t do comments on this blog because it’s a spam nightmare, but you can reach me over on Instagram or YouTube for a quick response!
If you liked this article please use the share icons below, and as always I appreciate you taking the time to read my work, and I wish you the best of luck with your blog! It’ll be phenomenal!
Additional Resources (with more great tips!)