Let’s face it. Blogging is such a time investment and the idea of writing to crickets is absolutely cringe worthy.

The worst thing in the world is to spend all this time doing content research, keyword research, outlines, and then building out the article only to have it not perform.

So let’s talk about how to write a blog post that people will actually read.

Write A Good Blog Post By Writing It As Though Your Audience Is Full Of 2nd Graders

2nd Grader Writing in a Journal

So the number one thing we know about blog posts is that the vast majority of them should be written as though we are all 2nd graders. No, I’m not kidding. Stick with me, this will make sense.

The intelligence of the article can, and should, be stellar and full of real value. However the grammar and word choices you use to write the blog post should be on an elementary level.

There are multiple reasons why this is important, but the primary reason is that we are a nation of scanners. No one reads the internet, we scan it, just like we scan TV channels, YouTube, and social media.

The more concise we are and the more conversational we are, the higher the quality of the writing in this unique case.

To write a great blog post choose:

  • shorter words
  • common word choices
  • shorter sentences
  • paragraphs should be no more than 3 sentences
  • content should be visually broken up

Break Up Content So It Is Easy To Read

Piggybacking off of what we learned in the last section, scanning an article doesn’t just end with the words, the layout matters as well. Remember how you used to double line your essays in high school, or how easy it is to read a comic book? The same concept applies here.

Remember, in the Internet world, no one cares at all about scrolling. Clicking… clicking is an investment, but people will scroll forever – just look at your Facebook newsfeed.

Illustration of potential wireframes

You do not have to be a website designer or have some super secret layout to make this work, but you do need to break up your text so your users can scroll down until they find the item they’re looking for.

So. How do we do that? It’s actually pretty darn simple. All your visitors (and Google) are looking for is variety! Okay, white space… and variety. Basically utilizing negative space (white space) in your article will actually make users want to read more – even if it’s the same amount of physical text.

Make your blog post easier to read by:

  • using call out quotes
  • scatter relevant images throughout the article, but be sure not cluster them
  • use lists (like this one) to break from a string of paragraphs
    • bulleted lists
    • ordered lists (numbers or letters)
  • call out boxes
  • bonus: animated features for interesting stats (usually available in more custom themes)

The point is, don’t write the essay and post it just like it is. Write it up, then break it up, and that will make it even more scannable which will make your site visitor, and search engines, happy.

Remember, Google knows how long a user spends on your site. Most of these text tricks will have the side bonus of making your article page length longer, which means the user will scroll more. More scrolling = longer time on your site. The longer the user is on your site, the more relevant Google thinks your site must be for the keyword they searched for.

So not only are you producing a blog post that people will actually read, you’re producing one that will please the search engines as well.

Wouldn’t it be great to take the struggle out of optimizing your blog posts?

Introducing the Easy SEO Blog Post Template!

This will streamline your blog writing process:

  • Write keyword focused blog posts knowing exactly what should go where
  • Design your blog post content so you get longer read times
  • Drive traffic to a product or service to help boost sales
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Providing Value for Your Reader

Provide value in your blog post - Image shows providing customer service

So we’ve talked mechanics so far about how to make your blog post more interesting to the reader from a purely visual standpoint, but we need to talk value and staying on point.

This all starts when you do your research for your blog post. Once you know what keyword phrase you want to write about, you are going to need to be married to that keyword phrase. I mean it.

When researching, it is so tempting to go down a million rabbit holes and have a ton of ideas that may seem like a great thing to put into an article. And to an extent you are content curating for your reader. But here’s the catch, if you go off in more than one direction in your article, you’re going to lose the reader.

Think About The Way You Use Google Search When You Research Your Blog Post

When you search for an answer now, how do you interact with the results? You’re not looking for an encyclopedia styled entry that tells you every single fact about what you searched for. Of course not. You’re looking for one specific answer. And here’s the thing, Google knows that.

Google has become amazing at learning “intent.” What does that mean? It means if I’m searching for a “pink New Year’s Eve dress size 8,” Google knows I want shopping results and won’t show me how to sew a dress.

Likewise, if I search “how do I setup a tent?” Google knows I’m probably looking for a step-by-step answer, or more likely a video, showing me exactly how to setup a tent.

So why would you write your blog post about more than the one thing you want to be found for? If I want to be found for a blog post (ahem…) about “How to write a blog post that people will actually read,” I need to ensure the content in this article is crystal clear on showcasing steps to complete the task of writing a compelling blog post.

Let’s break it down:

  • How – indicates intent. My probable visitor wants to know a process for accomplishing something.
  • Write – the action
  • blog post – the subject that’s getting the action
  • humanizing clickbait – while not clickbait per se, the second half of that headline is appealing to the humans in the audience. The first part is the keyword phrase, the second is the part that pulls people in

You’ll notice in this article I don’t go into Search Engine Optimization tips in heavy detail, but I do reference them. I also don’t talk about anything but how to write an excellent blog post that will make your site’s visitors happy.

Subtopics I could have included in this article that would have made it unfocused:

  • how to write a blog post fast
  • profitable blogging
  • how to write a blog post for seo
  • how to get free unique content to your blog
  • developing a blog
  • blogs and social media

These are all keywords that came up in my keyword research process, but notice I didn’t include any of these topics in this article. Why? Because then it wouldn’t be a focused article on how to get users/visitors to read your blog post through. Not just click through and then bounce immediately. I only focused on how to get them to stick with your blog post once they get to the page.

Call-to-Action: End Your Blog Post With a Purpose

Now that you’ve gotten your reader to actually read your blog post, to have them make it to the end, make it count. I want to leave you with one really important idea, that you are the next step on their user journey.

Where do you want to guide them to next?

  • Is it to a product you’ve developed?
  • Drive them to another blog post to keep reading?
  • What about a drive to make a donation, or to take action in their community?

What is the goal of your blog post?

So what does that look like? How do you know what your goal for you blog post should be?

The purpose of this blog post was to teach you how to get users to actually read the blog posts you work so hard on, to finish them to the end, so here is where I would ask you to take action and lead you to your next steps.

Whether to start working with an SEO template as your next step, or maybe if you’re struggling on topics or outlining your blog posts I would point you to learn how to do keyword research.

Yes, those links were my end goal for this blog post, but what would yours be for your post? What do you want them to achieve, understand, or do?

If they’ve stuck with your article this far, they are most likely not completely done with their search for knowledge. Meaning that if they’ve invested this much time, chances are they are interested enough to invest a little more – so show them where they can go next and then ask them to go there.

What do you think?

I’d love to hear your thoughts on this article and answer any questions you might have! I don’t do comments on this blog because it’s a spam nightmare, but you can reach me over on Instagram or YouTube for a quick response!

If you liked this article please use the share icons below, and as always I appreciate you taking the time to read my work, and I wish you the best of luck with your blog! It’ll be phenomenal!

Take care,

Wendy

Additional Resources (with more great tips!)

Write a Blog Post People Will Actually Read Pinterest Pin