We’re taking an in-depth look at how the giant craft supply store Michaels is missing out on a valuable upsell opportunity, and how you can take this lesson into your own business.
Today we’re talking about how a basic user feedback mechanism can translate into dollars. I share an extended experience I’ve had with my local craft store Michaels, and how a fun nostalgia moment turned into swearing off a whole part of the store.
And how they could both catch this user experience (customer experience), get return customers from it, and fix a big money leak in their checkout process to stop leaving money on the table.
5-star reviews of the podcast are much appreciated – they only take a minute and you will have played a part in getting this newbie podcast on the map. Thanks for being an original listener. <3
As always, you guys rock!
Take care,
Wendy
