What is SEO and SEM? Complete with Fredericksburg Specific Examples!

By |2018-08-30T15:04:50+00:00May 2nd, 2018|Categories: Knowledge-base|Tags: , , , , , |

So the quick answer: SEO: Search Engine Optimization SEM: Search Engine Marketing The difference between the two is SEO refers to optimizing a page or a website, whereas SEM refers to setting up a marketing campaign around the optimized page utlizing search engine ranks (i.e. other websites pointing to your content) and Pay-Per-Click (PPC) online advertising. How it Works Let’s say I’m opening an ice cream parlor and I am in direct competition with Carl’s Ice Cream in downtown Fredericksburg. Carl’s is super established – they’ve been around since 1947! So how are you going to compete with a company that old with such a devoted following? You try to rank for the search term “ice cream in Fredericksburg, VA,” and probably similar long tail (phrase-style) keywords. […]