What Exactly Does a UX Designer Do on a Web Team? Why are they so critical?

Ah the UX Designer, the right hand of the website designer. They keep us in check for sure, but also ensure a fantastic experience for the site’s visitors. A UX designer, or user experience designer, is there specifically to make sure the end user enjoys using the site.

So what does that mean exactly? It means that they are responsible for taking sure the user gets to where they are likely trying to go on the site smoothly. They check user groups and statistical data to make sure website elements are useful on desktops, tablets, and mobile devices. They make sure that when a customer visits a product page that the specs they need are not hidden, that the Contact page has actually useful information on it – they make sure the site functions in the best possible way for your specific type of customer.

It’s a rather large umbrella because they have to study who the visitor would be, decide based on their age group, their electronics habits, how they use websites, and so on, how the site should be setup to best suit the majority of users to your site. And at the same time, it’s all they do. They interject where need be, but also let the designers and developers be the work horses to get the site launched as well. It is a game of give and take for sure, but in the end their advice does steer the ship towards a better designed and well developed site.