As I hit my 1,000 subscriber milestone with ConvertKit, I realize that a good chunk of those subscribers… could care less they’re on my list.
They don’t open emails.
They don’t click on anything I send.
But they don’t bother to unsubscribe.
They’re what ConvertKit calls, Cold Subscribers. And they count towards your total subscribers… that you pay for… every month…
ConvertKit classifies Cold Subscribers as anyone who hasn’t opened or clicked an email in 90 days. Or if they’ve only been on your list for under 30 days, but they have never opened a single email, then they’re classified as a cold sub too.
Now, let’s do something about that shall we?
First, Try to Reengage Inactive Subscribers | Reactivate Email Subscribers
In ConvertKit, you can send a Broadcast (email blast) to only those subscribers they’ve marked as “Cold Subscribers” with a catchy subject line like:
- “Are we parting ways?”
- “Don’t leave me!”
- “Was it something I said?”
- “I have bad breath don’t I?”
If they open it they automatically indicate they want to stay and are pulled off your Cold Subs list – which is great!
Now if they open it but they don’t click on anything, you know your problem is your content in the emails. It’s a connection issue – you’re not giving them something they want to engage with.
Once you send out the Broadcast you’ll get unsubscribes too – which again, helps you out from footing the bill for people who don’t want to play.
How to Remove Unresponsive Email Subscribers | Dead Email Subscribers | Inactive Email Subscribers
Now that it’s been a few days since you sent that Broadcast trying to reengage your cold/stale email subscribers, it’s time to download their data, and kick them off your list.
ConvertKit: How to Prune Cold Subscribers from your List